Accurate entity data, guaranteed.

Make Kernel responsible for data quality. Grow confidently with data you trust.

Book a demo →Explore the Kernel API

Leading Revops and data teams trust kernel at scale

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus

Director Revenue Operations

Case Study →

With Kernel, we have been able to focus all our GTM efforts on the companies who actually match our target buyer definitions.

Markus Goth

Director of RevOps

Testimonial →

Kernel’s data accuracy exceeded our expectations.

Mityu Dinev

International Revenue Operations Lead

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus

Director Revenue Operations

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Imagine you had expert humans continuously fix and enrich every record

THE OLD WAY

Buy enrichment data

Hire humans to fix it

Try to plug the gaps with AI

= Inaccurate data, stressed humans, and missed opportunities

THE KERNEL WAY

The consistency and coverage of a database

Data accuracy from agents trained on hard edge cases

If you find an error, Kernel fixes it

= Grow using data you trust

Three steps, one outcome:

Entity data guaranteed to be accurate

1.

Resolve every record to a unique and persistent ID

Resolve identities from messy input data with transparent explainers

A unique KERN ID per entity, from single business units up to global parents

Persistent through domain changes, rebrands, and acquisitions - across systems

2.

Enrich with hierarchies and firmographic data

Kernel docs →

Full corporate hierarchies, covering every category you could sell to

Firmographic data on every entity, and rolled up across subsidiaries

Reasoning explainers and sources on every data point build trust and auditability

3.

Handle errors to enforce accuracy

Flag an error and Kernel investigates to ensure accuracy

Kernel explains its decision with justification

Kernel gets more accurate the more your team uses it

14% → 90%+

Average increase in CRM record accuracy

4x

More accurate than legacy data tools

Full

Coverage of the B2B economy

Use cases

Entity data underpins decisions across your business

Go-to-market

Territories you can build fast and that keep your reps happy

Single reps chasing the same logo and subsidiaries

Books carved by accurate region, segment, and revenue

Fair patches for your team

Resolve & roll up

Ensure inbound leads map to the right account

No creation of duplicate accounts

New accounts have entities resolved and enriched with foundational data

Match on resolve

Map out and expand the complex hierarchies you already know about

Find parent and top parents accounts you were missing

Allocate complex hierarchies strategically

Avoid targeting subsidiaries or holdcos with no buying power

One parent, more to sell

No more garbage in, garbage out

Guaranteed accuracy data fuels successful automations

Avoid account identity draft between systems

Trace everything back to your system of record

Scope of automation

Safely merge duplicates, delete accounts, and map hierarchies

Build custom survivorship logic using any field in your CRM

Apply risk scoring so you can quickly fix the bulk of errors, but review harder edge cases

Make your system of record a fair reflection of your market

mass action functionality

Cross-functional

Ensure consistency between GTM and finance

KERN IDs mean teams always talk about the same entity

The KERN ID survives domain changes, rebrands, and acquisitions

Confusing duplicates removed from the system of record

One KERN ID, through every change

Allocate headcount from an accurate foundation

Distribute accounts fairly across regions

Irrelevant holdcos and subsidiaries removed from the equation

Equitable books for your team

Helios EMEA · headcount

Fuel all parts of your business with consistent data

Ensure sales, marketing, finance and technical teams all work from the same foundation

Clean data, downstream

Preserve the data you need, and cut the data you don’t

Survivorship rules mean you don’t lose crucial data when combining systems

Resolve to a KERN ID so you have clarity on each record

Combine the best data from your legacy systems, update and fill the gaps with Kernel hierarchies and firmographics

Two bases, one hierarchy

Use Kernel account data to understand the invoices your accounts team are chasing

KERN IDs and accurate firmographics give you a clear picture of each account

Match to tools like credit bureau to efficiently chase bad debt

Resolve bad debt

Kernel works where you work

CRM

Data warehouses

AI tools

Orchestration tools

Proof

Leading operators rely on Kernel for their entity data, so they can focus on strategic work

"Kernel's data accuracy exceeded our expectations. Transparent reasoning behind every entity and firmographic means I can trust the CRM without constantly double-checking."

Intl. Revenue Operations Lead

"It stops the bickering over accounts. A US rep was working an account that turned out to be headquartered in France. We never knew, because the records had different names and were never paired."

Jared Pleasants

Revenue Operations

How N8N built the account foundation for a 10x sales team expansion

Read Case Study →

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