Turn your CRM into a complete market view in 30 days

Kernel gives enterprise RevOps teams the power of AI customization, grounded in accurate corporate hierarchies and source data.

Download Kernel's 2026 Headcount Planning & Territory Planning Playbook →

Top RevOps teams trust Kernel at enterprise scale

Testimonial →

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Philip Front

Director, GTM Systems & Architecture

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Markus

Director Revenue Operations

Testimonial →

Kernel beat all other data providers on accuracy.

Sara Jordão

Revenue Operations Manager, Remote

Testimonial →

Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size.

Greg Johnson

Chief Sales Officer

Testimonial →

Nailing our target accounts globally is my top priority.

Chris

Director, Global Revenue Operations and Enablement

Testimonial →

With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.

Alun

Head of Revenue Operations

Powered by AI, configured uniquely for your business.

Kernel

A structured, but flexible universe

Every company is keyed to the trade name sales reps use Kernel uses a company’s domain, social handles and linked unstructured data, like web content, PDFs and job posts to ensure account integrity.

→ “IBM” is always associated with “International Business Machines,” and custom insights that you care about can be extracted out of the raw data

Dun & Bradstreet

Rigid and narrow focus on legal entities

Every record is keyed to a D-U-N-S number and the registered name (“INTERNATIONAL BUSINESS MACHINES CORP.”).

-> Trade names, “Ltd” suffixes and web domains slip past, creating duplicates in domain-centred CRMs.

Kernel

Intelligent mapping

Kernel matches accounts exactly as sales reps recognize them. Kernel’s AI takes in all available data like domain, trade name, address, contacts, opportunity context.

→ Handles confusing cases where the internal fields (Name, Website, LinkedIn URL) contradict each other

Dun & Bradstreet

Mapping on legal entity names

String-match on the legal name means “GE Healthcare Ltd.” is pushed in as a separate account to “GE Healthcare”.

→ You would need to pair a RevOps specialist with a tool like LeanData and/or Datagroomr or Ringlead to safeguard and maintain your CRM.

Kernel

Customized for your particular business logic

Kernel works with you like an extension of your team to solve edge cases.

→ If you use accounts in your CRM to capture transactions, or if you need regional headcount aggregated up to the parent, Kernel can make this work.

Dun & Bradstreet

Hierarchies are almost always set in stone

Any custom hierarchy requires a paid service and 4-6 week lead time, and any changes to linkage or bespoke fields have to flow through Direct+ API calls subject to rate-limits and quota enforcement.

→ You would need a RevOps specialist to build your business logic around the provided hierarchies

Kernel

Support backed by guarantees

Named CSM + Slack Connect channel + Live feedback field directly in your CRM

-> All feedback is actioned within 48 hours, backed by a money-back guarantee

Dun & Bradstreet

Limited customer support

Limited customer support; Trustpilot score: 1.2/5 – complaints of “impossible to reach”

-> You need to push back timelines if you’re blocked and need support

Data structure

Mapping

Customization

Support

Kernel's AI Modules

Take AI actions on top of the most complete company universe built for enterprise RevOps leaders

AI Cleaning & Hierarchies

Fix your master data, de-duplicate accounts using AI and build corporate hierarchies with custom definitions to match your GTM strategy. Once the CRM is clean, Kernel keeps it that way.

Benchmark outcomes

Create family trees of all accounts
Finds missing parents and children to complete the trees, e.g. for strategic accounts
Fix root causes in master data
Remove dead accounts
Safely merge all duplicates

Trusted by RevOps leaders

→ Build your rules of engagement around structured account data

AI Custom Enrichment

Enrich accounts with precise firmographics and custom data points that match your unique ICP criteria. Build niche vertical classifications beyond broad categories to target your market.

Benchmark outcomes

Accurate headcount from primary data sources
True corporate HQ
Revenue estimates for SMBs
Any custom data that your best rep today would find manually

Trusted by RevOps leaders

→ Map your territories and account lists using the data that matters to you

AI Account Sourcing

Map your entire TAM and apply complex filters to find companies that truly match your ICP criteria. Add net-new accounts without duplications at scale.

Benchmark outcomes

Source accounts missing from your CRM with custom search criteria.
Deduplicate against existing CRM to ensure only new accounts added
See your total TAM so you can plan your headcount accordingly

Trusted by RevOps leaders

→ Capture your addressable market in your CRM

Book a demo Learn how RevOps leaders use Kernel →

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Turn your CRM into a complete market view in 30 days

Top RevOps teams trust Kernel at enterprise scale

Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.

Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.

Kernel beat all other data providers on accuracy.

Kernel is critical to our sales strategy by ensuring everyone in the revenue function is aligned and focused on the right accounts of the right size.

Nailing our target accounts globally is my top priority.

With Kernel, we can be confident that our target market is well-defined and fully researched, allowing us to prioritise accounts by need, resulting in higher sales velocity.

Slide the button to see Kernel account data enrichment

Powered by AI, configured uniquely for your business.

Kernel

Dun & Bradstreet

Kernel

Dun & Bradstreet

Kernel

Dun & Bradstreet

Kernel

Dun & Bradstreet

A complete market view with customized data.

Kernel's AI Modules

AI Cleaning & Hierarchies

Benchmark outcomes

Trusted by RevOps leaders

AI Custom Enrichment

Benchmark outcomes

Trusted by RevOps leaders

AI Account Sourcing

Benchmark outcomes

Trusted by RevOps leaders