Get the industries you want
Every business feels unique—especially when miscategorized. Kernel lets you classify companies by what truly matters to you.
“Kernel beat all other data providers on accuracy.”
↓ Does this sound like you?
Accounts matching your ICP are hidden as a small proportion of multiple different industries.
Reps have to manually go on the website to check whether a company is relevant.
You wish you could use your own definitions of verticals instead of one-size-fits-all industries
The best in RevOps are building with Kernel:
Go from one-size-fits-all industries that doesn't capture what you want…
… to trustworthy and actionable sub-verticals that you care about.
Visibility and feedback
Complete visibility into the process and ability to give feedback when it doesn't match your expectations.
Searched the web? We show you which text on which page(s) informed the result.
Estimated the output? We show you the key drivers behind the decision.
Used multiple sources? We tell you when we rely on web data, job post, people profiles - or a combination of all.
Custom account research
Decide what matter to you and we will classify your accounts accordingly.
Custom verticals? Standard NAICS codes won’t cut it. Kernel agents recategorize your CRM to fit your unique industry schema.
Categorize into anything
We've got you covered whether you care about who they sell to, what they sell, their size, or the "vibe" of their website.
What our customers say:
“Kernel beat all other data providers on accuracy.”
Josephine
Director of Sales Development
“Kernel gives us invaluable data for managing our accounts and territories.”
Roman
VP Revenue Ops & Acceleration
For large teams with complex revenue operations needs.
Built for the enterprise technology stack
We can work across Salesforce object types and guide you on how to use the research in tools like Ringlead, Lean Data, Outreach and Snowflake.
Security is our top priority
We follow the latest standards in security practices and work with many clients in regulated industries where we cater to zero-trust setups (no integration with any of your systems).
Implementation, specialized by vertical
We specialize by vertical, with dedicated teams and tooling. If you work in fintech, you will work with a team that has worked across a range of fintech implementations.