Kernel identifies groups of duplicate accounts and identifies the master record to preserve.
Kernel uses its proprietary, AI-driven algorithm to scan all accounts in the CRM.
The following data points are provided:
Duplicate types
Each record is associated with one of the following duplicate types
How Kernel identifies duplicates in your CRM
Kernel's deduplication works in two steps:
1. Candidate generation
For each account in your CRM, Kernel will scan the full CRM to create a long-list of potential duplicate candidates.
2. Candidate selection
Kernel will crawl the websites of all candidates and use data from the Website analysis to determine if the pair is a true duplicate pair. The duplicate type and group will also be calculated.
Kernel uses a contextual, AI-based approach to determine duplicate pairs, e.g. to decide that amazon.fr is a regional duplicate of amazon.com, but apollo.de is not a regional duplicate of apollo.com
Master record selection
Kernel uses a variety of factors to determine the master record (Primary), including
- The top-level domain (TLD)
- Redirecting domains
- Website verification status (Website analysis)
Duplicate groups
All associated duplicates are assigned a Duplicate group ID. Each duplicate group can only have 1 Primary account.
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